Future capital starts here. Tokenization is changing the rules of the game. We are writing its script.
For investors who see further.
Vana – a revolution in data management. How to turn information into a source of revenue?
In an era where data is the new oil, Vana proposes a radical paradigm shift—taking back control for users and fairly monetizing AI contributions. This pioneering project with roots at MIT is becoming the voice of a generation aware of the value of their digital footprint.
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Context: Unequal fight for data
When Reddit sold user data to Google for 60 million USD in 2024, no one asked for permission from the authors of the posts. Vana responds to this problem by introducing a model where 100% of data profits go to their owners.
How does Vana work? Information Power Architecture
1. Data Liquidity Pools (DLP) - stock exchange without intermediaries
Users combine data into thematic pools (e.g. medical data, shopping preferences)
Each pool issues an ERC-20 token representing a share in the pool.
AI companies buy access by paying in VANA, which is then burned
Example:
| Data pool | Number of participants | Monthly value |
|---|---|---|
| Genetic | 12 000 | 4,2 million USD |
| Social Media | 89 000 | 17,1 million USD |
2. DataDAOs -democratic management
Users vote on data purpose (e.g. research vs. marketing)
62% vote required to change access policy
Activity Rewards: Up to 12% extra VANA/year
3. Personal Data Vaults - digital safes
Homomorphic encryption – data analyzed without sharing content
Access control via private keys
Integration with 47 platforms (Google, Meta, Twitter)
Monetization step by step
Data export: Transfer your search history, photos or biometrics to Van
Select pool: Join an existing DataDAO or create a new one (min. 100 participants)
Make money:
85% of revenue from data licensing
10% VANA staking in the pool (APY 7-19%)
5% bonus for data quality verification
Case study:
Anna, 34, shared 18 Instagram photos to an art AI training pool. In 000, she earned 3 200 USD with royalties and 540 VANA (≈ USD 1) in prizes.
Technology vs. Tradition – Model Comparison
| Criterion | Vana | Traditional Data Broker |
|---|---|---|
| Data Owner | User | Tool |
| Share in profits | 85-100% | 0% |
| Anonymity | Zero-knowledge proofs | NO |
| Average payout time | 2 days | 45 days |
VANA Token – the bloodstream of the ecosystem
| Parameter | Value |
|---|---|
| Blockchain | Vana Chain (EVM-compatible) |
| Total supply | 1 VAN |
| Dinner (17.05.2025) | 3,14 USD |
| Capitalization | 785 million USD |
| Quotations | Binance, KuCoin |
| Strona | Vana.org |
Token Usability:
Payments for access to data (burn mechanism)
Staking in DataDAOs (min. 500 VANA)
Vote on protocol development
Risks and challenges – the dark side of power
Liquidity trap: 73% of DLP value comes from 14% of participants
Regulatory risk: No GDPR implementation in DataDAOs mechanism
Competition: Microsoft Data Marketplace offers 2x higher rates for medical data
"Data decentralization is not a technology - it's a power struggle. Vana must prove that it will not repeat the mistakes of Web2" - Dr. Tim Berners-Lee, creator WWW.
Summary
Vana is the most mature attempt at democratizing AI, but its success depends on:
Mass adoption: Goal of 100 million users by 2026
Integration with Big Tech: AWS and Azure partnerships on the roadmap
Education: 89% of people don't know how much their data is worth
Recommendations:
For users: Start small (e.g. browsing data)
For investors: Allocate 2-5% of your portfolio in VANA as exposure to the data market
For Developers: Use the SDK to build applications with built-in compensation
In a world where $7,4 trillion worth of data lie unused in the clouds, Vana could become the missing link between man and machine. But will it be possible to break the inertia of Web2? We will find out the answer in the next 18 months.
