The Sandbox and Warner Music Group join forces to create a virtual space dedicated to music. This means that it enters the metaverse world.
A famous label in the metaverse world
The recently popular metaverse project called The Sandbox began working with the Warner Music Group, one of the largest music labels in the world. This information was provided via social media.
The project is aimed at introducing music to the metaverse space. Thus, in The Sandbox space appears a place representing the musical, virtual world. More specifically, Warner Music Group has acquired a digital property from The Sandbox that will combine a music park with a concert hall.
Enthusiasm for the new project.
Representatives of the famous label do not hide their enthusiasm because of the cooperation with The Sandbox. As Oana Ruxandra, the director of digital affairs at Warner Music Group, argues, this partnership will provide the company with many interesting metaverse opportunities. Situated by the beach, the land will allow her to develop a new and exciting social music experience, providing both fans and artists with endless opportunities to get involved.
Plans for the future
The Sandbox declares that in the near future it will put up for sale the lands adjacent to the Warner Music Group property. Thanks to this, music lovers will be able to purchase Länder within the label's area of operation.
According to Sébastien Borget, co-founder and COO of The Sandbox, the company's goal is to create a place where creators, fans and gamers alike can experience a unique experience while being closer to their favorite performers. The NFTs will make it possible. Thus, metaverse becomes more open to the initiatives of fans and the entire community.
The Sandbox item
The Sandbox currently ranks second in terms of market capitalization in the Metaverse cryptocurrency group. At the same time, SAND is included in the list of the 40 strongest cryptocurrencies in the overall rankings. It recorded its record result at the end of November last year, when its price was USD 8,40.