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At the end of January, in Italian Best Western Plus Hotel Universo there was a fashion festival "Fashion Festival". This event was unique in that he was also a hero in a new technology-based solution blockchain - textilechain.
Blockchian on the Italian catwalk
The festival, which took place in the Best Western Plus Hotel Universo located in Rome, was organized by Sabina Prati, a personality known and appreciated in the fashion world.
During the show, among others, collections Goupille Line from Stefania Ceccarani - a collection that deserves special attention, because the costumes were tracked by blockchain technology.
As Ceccarani argues, the decision to implement blockchain technology was primarily focused on tracking clothes. The designer decided to choose the solution it is Textilechian.
What is Textilechain?
textilechain is a project that was developed by the company food chainbased on blockchain Quadran.
Thanks to this solution, the end buyers of the garment have insight into its full history.
We are talking about all stages of its creation, from production to distribution and sale.
Blockchain technology is able to collect all this information, making it available to consumers. However, all this is in accordance with the principles of the privacy policy.
In addition, the platform provides its users with audiovisual materials related to a given fashion product.
About Goupille
goupille is a new Italian brand whose main idea is to integrate the fashion world with modern technologies such as blockchain.
Therefore, it is focused on providing products created in accordance with the principles of sustainable development and ethical principles. The Goupille production chain is based on tailoring skills and technology, creating a product that responds to the needs of women who attach importance to the origin of their clothing and the raw materials from which it is made.
