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Created by a well-known chain of cafes Starbuks metaverse will be the site for a community that delivers engaging coffee-related content. At the same time, another well-known brand is opening up to the possibilities offered by blockchain technology.

Web3, the new dimension of the Internet

The new version of the web, i.e. Web3, is based on blockchain technology, which, thanks to the concept of decentralization, ensures much greater transparency. Its benefits have been appreciated by many well-known brands, and the group has recently been expanded by Starbucks. The famous chain of cafes will soon appear in the metaverse space.

The coffee giant's new strategy

It can be assumed that the cafe customers themselves will find out about the NFT Starbucks in the first place. They are most often people under the age of 50 living in larger cities. The management of the company was convinced to enter the virtual space, among others by its youngest employees, focused on development and open to new trends.

Although at the moment it is not known exactly what form Starbucks' NFT will have, there are many indications that it will not be an ordinary, virtual chip. It is to provide more opportunities than just buying coffee in a stationary cafe or exploring the virtual world. It can therefore be expected that the benefits of acquiring coffee NFT will be unique, providing users with high utility.

The unique NFT of the Starbucks chain

As announced by Starbucks management, the network's NFT token will be part of a completely new community-based ownership and membership concept. In addition to the standard NFT functions, it will also be a kind of virtual pass to the global community that provides engaging coffee content.

In addition, Starbucks plans to create a series of branded NFT collections based on the artistic expressions of the chain. This is to express how closely the metaverse space and the NFT are related to art.

Other brands in the world of metaverse

Starbucks is another well-known company that has decided to enter the virtual space. For example, the Maker's Mark whiskey brand offers users the option of acquiring digital art from their limited edition bottles.

In turn, the well-known streaming service Spotify, offering access to music and podcasts, has recently joined the Roblox platform. The "Spotify Island" is intended to enable young people to enter the world of music, and at the same time to be a meeting place with artists.

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