Thanks to the Polish startup SmartVerum, works of art collected in galleries from around the globe will make their debut in the digital world of NFT. The first NFT Mintiq art exchange will feature works by outstanding artists, incl. Salvador Dali and Jacek Malczewski. In the coming months, thanks to SmartVerum, artists will be able to share their works in the pay-per-view model, and art galleries will create exhibitions in the metaverse.
Non Fungible Token (NFT) is a kind of digital certificate of ownership, based on a secure and decentralized blockchain technology. During the COVID-19 pandemic, when cultural institutions had limited opportunities to reach art audiences, the NFT market exploded and celebrities were in a fad to buy NFT as a symbol of social status. The tokens offered artists unprecedented opportunities and sparked a debate about digital property. The story of Mike Winkelmann (pseudonym Beeple), who sold for $ 69 million a year ago thanks to the NFT, echoed widely. a collage he worked on for 13 years. This is the third most expensive work of a living artist.
- For years, digital art has been second-class art because it was impossible to sell. Artists with a great workshop, able to do wonders with the use of a computer or tablet, created works for drawers. Thanks to the NFT, what is digital has gained in value. This technology has already shown its genuine cultural relevance. Additionally, digital ownership of great works is easy to divide, making it easier to be an art patron and investor - comments Bartosz Bilicki, founder and president of SmartVerum, author of the upcoming book Art 3 about art in the world of Web 3.0.
The ambitious role of the Polish startup in the new digital revolution
SmartVerum is a Polish startup specializing in combining Web3.0 technology with the world of fine art. The originator of the project, Bartosz Bilicki, is an entrepreneur, former expert at the Ministry of Digital Affairs and passionate about blockchain art and technology. In the initial stage of development, his team focused on the thriving art market of East Asia (Taiwan, Japan, South Korea), hence, for example, cooperation with Dr. Maciej Gaca, a sinologist and diplomat. SmartVerum is advised by prof. Marek Wasilewski, director of the Arsenał Gallery in Poznań, and Anna Streżyńska, former minister of digitization. The president of SmartVerum, Bartosz Bilicki, predicts that the NFT technology will become the basis for the exchange of values in the world of art in the XNUMXst century:
- NFT technology is a new way of acquiring works of art. We can add them to our own collection or treat them as an investment instrument. SmartVerum creates a bridge between the traditional and digital world of art - according to Bilicki, the development of the NFT is part of a wider trend. - Our social life moves more and more to the Internet, new creative professions appear. Digital creators need platforms thanks to which their work will be recognized and rewarded, she emphasizes.
A Polish startup opens the NFT stock exchange
Bilicki argues that it is at Mintiq artists will be given space to present their digital works. The start of the project was announced on May 18 at the "I Love Marketing" conference, one of the largest meetings of the marketing and technology industry. Mintiq is the first Polish NFT sales platform focused solely on art. It connects artists, art lovers and collectors in a unique project on a global scale. Only verified works will appear on the Mintiq platform, thanks to consultations with galleries, museums and art historians. The purchase can be made both through traditional payment methods and in cryptocurrencies.
In the early stages Mintiq it will provide a preview of works of art, and when the appropriate number of users are gathered, online auctions with the possibility of acquiring NFT will start. As the creators of the stock exchange assure, new world-class works will successively appear on it.
The SmartVerum Marketplace is also an opportunity for art galleries to monetize in the post-pandemic digital world. The Polish startup already has experience in this gained during cooperation with Galeria Ego and Galeria Miejska Arsenał in the tokenization of the works of the famous artist Leon Tarasewicz
- Current NFT trading platforms, such as OpenSea, operate in a way unimaginable for a reputable art gallery. A model that allows anyone to exhibit literally anything exposes art buyers to abuse. The activities of our exchange are consulted with collectors and representatives of auction houses and galleries, and digital exhibits are selected, which guarantees quality - says the president of SmartVerum Bartosz Bilicki and adds - The NFT market consists of items of a different nature that should not be treated in the same way. Works of art account for 3% of all NFTs but account for 8% of turnover. For comparison, items in computer games account for as much as 55% of NFT and also 8% of turnover. These are completely different investment conditions, hence the strong need for the creation of specialized platforms.
Mintiq and much more ...
SmartVerum it is not only the NFT stock exchange, but a whole digital ecosystem for artists, art institutions and enthusiasts. In the following months, the company will launch the Art as a Service service, thanks to which the artist can make his works available all over the world, charging a small subscription, which will be cheaper for the viewer than a ticket to a renowned gallery.
- For artists, especially the niche ones, digitization is a chance to reach a wider audience. This can be seen, for example, in the music industry, which has already undergone a digital transformation. Art as a Service to Spotify the world of art. Thanks to such solutions, art will become even more globalized. For example, we will allow an artist from Krakow to present his works in a gallery from Singapore in the pay-per-view formula. Thanks to this, he will receive monthly remuneration for sharing his works - points out Bartosz Bilicki.
Another pillar of SmartVerum is Artverse, a metaverse devoted to art, driven by elements of gamification. The Arsenał gallery from Poznań has already used such a solution, allowing its guests to walk through the virtual exhibition. Its official opening is planned for the turn of June and July. The last piece of the SmartVerum puzzle is the so-called Square, or frameless digital screens for displaying works of art in NFT format. Such screens with a size of 50 × 50 cm can be combined into modules and decorate the interior, achieving even more creative effects than with traditional paintings.
Join the elite group of art patrons
SmartVerum addresses its project even to those who do not want to invest their own funds on NFT today. Among the first 10 thousand people who register in Mintiq, a token from The M3ssengers series will be drawn at random, with an estimated value of 50. hole. The M3ssengers, or messengers, is a reference to business angels supporting the development of young companies. The selected token guarantees access to an exclusive group of people investing in art, and thus participation in art auctions, vernissages and banquets.