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Brand Collaboration Nike i RTFKT resulted in a model of sports footwear in the metaverse space. NFT representing shoes Nike Cryptokicks are available on OpenSea.

A joint project of the Nike and RTFTK brands

The well-known sports brand Nike has established cooperation with RTFKT Studios, operating on the NFT market. Its fruit is NFT Nike Cryptokicks - sports shoes for metaverse space, based on Skin Vial technology. This is the first model of sneakers, designed by this world-famous sports brand. The NFT price is 2,9 ETH (8 500 EURO).

Skin Vial technology

Nike Cryptokicks were created using Skin Vial technology. Footwear can be properly adjusted using one of the eight skins designed by artists and representatives of RTFKT. When applying a new skin, the "Skin Vial" changes automatically, which in turn translates into the design of the footwear. The selection of "vials" will gradually increase.

Selected "Skin Vial" are now available on OpenSea. The price range for them is quite wide - starting below 1 ETH and ending at 558 ETH.

It is worth mentioning that the Nike brand has recently launched its own store in metaverse Roblox. In just five months after its opening, it was visited by nearly seven million users. Inevitably, this translates into higher revenues from digital activities.

Sports branding in the metaverse

Nike is not the only sports brand that has recently entered the metaverse world. ASICS has also introduced the NFT sports shoe collection in collaboration with the STEPN app. They were minted in the BNB network, and the collection is available only on Binance NFT Market.

The ASICS and STEPN project met with great interest. STEPN is an application that rewards users for physical activity outdoors. To earn tokens, you only need to download and purchase NFT. In this way, ASICS prides itself on motivating people to exercise and use technology wisely.

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