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Plastic in the ocean is a powerful ecological threat Moen, a company specializing in domestic water distribution solutions, implements an innovative approach to meet this difficult environmental challenge.

Concerned about the fate of the planet

As part of the project Mission Moen, Moen is committed to acting in line with the concept of sustainable development. To pursue this goal, it launched an NFT auction in late April, representing works of art inspired by the five major ocean vortices. As highlighted by Mark-Hans Richer, marketing and innovation director of Fortune Brands Global Plumbing Group, being a leader in the industry, Moen becomes responsible for the fate of the planet.

That is why Mission Moen is a declaration of concern for the environment and making efforts to preserve the world's most valuable resource, which is water. Thanks to the Moen auction, consumers have a chance to personally engage in environmental protection.

The proceeds from the auction were donated to the non-profit organization 5 Gyres, whose activities are aimed at stopping the flow of plastic pollution. It pursues its goals primarily through science and education. The auctioning money helped finance work to contain plastic pollution at its source. In addition, Moen has also taken appropriate steps to eliminate carbon dioxide emissions from NFT and protect the environment.

Sustainable development

The auction was conducted in the spirit of sustainable development promoted by Moen as part of the Mission Moen idea. The company has set itself the goal of recovering and reusing 2000 tonnes of plastic that ends up in the oceans. According to the plan, it is to be completed by 2030. This is to contribute to the fight against plastic pollution. It is worth reminding at this point that this is not the only Moen initiative. Last year, the company announced the challenge of saving 1 trillion gallons of water over the next 10 years. As an industry leader, Moen is well aware that water is the planet's most precious resource.

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