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The news that Marc Zuckerberg's company announced the creation of its own metaverse echoed loudly. The production sectors that make up the global market did not remain indifferent to this information.

The world of fashion and metaverse

The fashion industry, by its very nature, is focused on following global trends. This also applies to technological solutions, as evidenced by the fact that many well-known brands are turning to blockchain technology. Fashion houses quickly discovered how many benefits NFT applications can bring to them and to consumers. Among them were, among others fashion empire Dolce and Gabbaba (D&G).

The world of fashion generates revenues of millions of euros thanks to new technologies. Virtual galleries and shops enable consumers to make an extraordinary journey and at the same time choose the best brand.

Brands are entering the virtual world

Fashion brands are very creative in using the potential of digital technologies. Users entering the D&G website are greeted by the avatars of the company's founders, who perform a funny dance especially for them in an interesting, graphic setting. In turn, the Gucci fashion house has launched its own NFT, representing clothes from the latest collection.

The fashion industry, wanting to follow the times, is also opening up to the metaverse space. Although this dimension is still poorly known to most ordinary users, there are many indications that it may revolutionize the approach to marketing. Interaction with the customer on the Internet becomes the main goal of most modern brands.

Metaverse engages Generation Z

The representatives of Generation Z create a new category of customers, engaged in shared, virtual interaction in 3D and online purchases made in special online rooms. Presence in this unique space requires having your own avatar, which, just like us in the real world, must present itself in the best possible way.

In this way, having a fashionable outfit or accessories will apply not only in reality, but also in virtual space. It cannot be denied that the decentralized market brings huge profits for many sectors, and the fashion industry is definitely ahead in this field. Escape to the virtual world of metaverse, which is the fulfillment of dreams of style and elegance, is a tempting proposition for modern consumers.

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