Group LeadsMansion is a Polish company operating in the fintech sector. It is working on the development and operation of a new generation affiliate platform based on technology blockchain.
The project was named Leadorium and is to use the mechanisms offered by decentralized databases with particular emphasis on transparency of settlements, transaction security and removal of fraudulently generated traffic.
The creators of the platform assume that Leadorium will be a subscribed tool (SaaS), available to all market participants.
The LeadsMansion Group was established in 2012 as a platform for lead trading, mainly financial.
Publishers, i.e. entities generating web traffic, i.e. bloggers, owners of e-mail databases and website owners, after registering as verified suppliers, have been able to sell leads to banks, insurance or loan companies.
This solution has enabled network marketers to obtain increasingly higher profits by anticipating the marketing activities of lead recipients.
The whole process was supported by the platform LeadsMansion, which optimized the exchange process. The goal was to ensure that as many leads as possible find a buyer.
LeadsMansion has been a member since 2015 Polish Association of Loan Institutions.
Recently, it has also been reported that work is underway on a new affiliate platform called Leadorium.
The announced project uses technology blockchain ethereum and smartcontracts to automate and secure online collaboration and settlements publisher - advertiser.
It is also important to prevent participants' statistics from being modified.
Lack of modification is to ensure transparency and motivate publishers and advertisers to cooperate fairly.
Smartcontracts will enforce transactions in accordance with the original terms and reward above-standard results obtained by publishers.
The LeadsMansion team has already gained experience, among others in the lendtech sector by participating in the digitization of the entire sector. Now he decided to collect the best solutions already existing on the British and American markets, and on this basis create a new type of platform that he would also use.
LeadsMansion explains that the key factor here is internal supply for leads, i.e. data in the platform.
Having a large and diversified number of people willing to lead will cause a significant part of the traffic delivered by publishers to find a buyer.
LeadMansion assumes that additional safeguards for advertiser interests and the use of blockchain technology will allow more advertisers to be involved in affiliate agreements in the future.