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Michael Jordan, the legend of American basketball, enters the metaverse world. Together with his son Jeffrey, the athlete founded a technology startup called Heir. His first round of funding was worth $ 10 million.

Heir will provide sports fans with new opportunities

Founded by an NBA star, the company is designed to allow fans to connect with their favorite athletes. Heir was founded on blockchain Solariumand as part of the startup, a token will also be created that will allow interaction with the sports community.

As Jeffrey Jordan emphasized in one of his speeches, Heir was created for a new era of athlete entrepreneurship, while providing fans with more opportunities to engage in various events and projects. The basketball player's son also added that the name Jordan has had a loyal following for over 35 years, and that the legacy will now be passed on to the next generation.

Startups Heir is to officially start operating at the beginning of 2022. There are also plans to create a social platform that will enable communication between fans and athletes, as well as access to many services and products.

Sport enters the crypto world

Startup Heir is not the first activity of Michael Jordan in the cryptographic space. The athlete has already participated in the NBA producer's Top Shot Dapper Labs financing round for $ 305 million, as well as in the C Mythical Games series worth $ 150 million.

It is also worth mentioning that other NBA stars have also entered the crypto world. The athletes who put their achievements at NFT auctions include, among others Kayvon Thibodeaux, Jaylen Clark, Spencer Dinwiddie. In the fall of last year, the NBA concluded an agreement with the Coinbase exchange. The league has also partnered with Dapper Labs to sell its cards, with sales estimated at nearly $ 230 million.

It is worth adding that the American football league has also started cooperation with Dapper Labs. In 2021, the Crypto.com exchange became one of the sponsors of Formula 1. in addition, Sorare, which developed NFT-based digital fantasy football, has signed contracts with 142 football clubs, including the Spanish La Liga and the German Bundesliga.

NFT enters video games

Sports games are also turning to the crypto space. The publisher of the popular football game Fifa, EA, does not rule out that it will be supplemented with some NFT-related features. The company's management assumes that players will surely like this solution, as they are open to non-standard ways of playing.

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