The metaverse space is gaining more and more interest. Recently, the famous Grammy Awards have become its part, which was possible thanks to cooperation with the Roblox platform. Unique attractions awaited users who joined the virtual event.
The Grammy Week sponsored by Mastercard also included several virtual events. One of them was a concert by Camilo, one of the artists nominated for the award, which took place on April 1 and was broadcast on the platform Roblox. It brings together a global community of developers who create fascinating 3D experiences.
The Grammy Week at Roblox provided users with the opportunity to explore the Las Vegas Strip, purchase exclusive Camilo and Grammy-related merchandise, and walk and take photos of themselves on the red carpet with friends. That's not all, because visitors to the metaverse could fly around Las Vegas in their own plane and collect and win various interesting prizes.
A musical event with a long tradition in the metaverse space
Grammy Awards have a sixty-year tradition. Currently, it is considered the most important musical awards ceremony in the world. This unique event is now entering the metaverse world.
The events of the Grammy week were available in virtual reality thanks to the Roblox platform. New ways to engage fans are aimed at, among others attracting a younger audience. Everyone who follows the Grammy Awards every year got the chance to experience this year's event in a unique, unforgettable way.
Camilo concert in metaverse and other attractions
In conjunction with the Grammy Awards, Roblox has hosted many thrilling events. One of them was a concert by Camilo, as well as meetings with the artist's avatar. He is the first Latin singer to perform on a virtual platform.
An additional attraction of the Grammy Week in the metaverse were fashion items created with the help of the new Roblox technology and addictive mini-games.