The meta becomes an important part of the meta-universe. He is counting on a new social platform launched in this space to attract advertisers.
Conversations with new advertisers
Facebook, and actually Meta, as this is the new name of Mark Zuckerberg's empire, is getting more and more involved in virtual meta-space. The new social networking platform that was launched on it attracted 300 users in just two months. The company hopes to encourage new advertising investors to cooperate. There is no doubt that Meta intends to develop its project, as evidenced by the fact that there are plans to employ nearly 000 new employees.
Some time ago, the company's representatives had a meeting with the most important potential advertisers. Meta announced that in a few months it would be ready to accept the ads, while asking for their preparation. Of course, we are talking about messages that will go to a virtual space. The Wall Street Journal estimates that this may be an investment whose value in the next two years will reach 3 trillion dollars.
Facebook in the world of metaverse
The decision to change its official name to Meta was made in October last year. Zuckerberg's company did not hide too much of its intention to develop its activities in the spaces of metaverse and augmented reality. It is believed that the shift in this direction is due to the fact that Facebook in its current form has exhausted all development opportunities. This is supported by, among others the recent decline in the number of new website users.
There have even been voices that Facebook will try to use its strong position to gain dominance in the metaverse space. At the same time, Zuckerberg's company introduced a competition policy for Facebook Quest 2 headsets, sold for up to several hundred dollars. In this way, an advantage was gained over smaller producers who, at these selling prices, are not able to cover the high production costs.
Stan Larroque, founder of the Paris-based AR / VR Lynx startup, which offers, among others headsets, referred to Facebook's strategy. He found that his company could not afford to sell products at a loss.
It is worth adding that in the course of work on projects related to augmented reality, Facebook decided to remove the frames surrounding profile photos. It turns out that they have started to be used by anti-vaccine groups to spread their ideas.