Famous fashion brand Dolce & Gabbana it has been present in the NFT world for a long time. Recently introduced exclusive community NFT DGFamily, which was created in cooperation with the luxury market UNDX.
The exclusive Dolce & Gabbana community
The new, exclusive NFT community launched by the Italian fashion house is now available. DGFamily was established in cooperation with UNXD, a selected digital culture market. Unique DGFamily Boxes are available for community members, available in three variants: Black, Gold and Platinum. They provide their owners with unique benefits.
DGFamily members can purchase exclusive D&G NFT and reap benefits in both the real world and metaverse. They also gain access to luxury drops and physical products, as well as the opportunity to participate in events organized by Dolce & Gabbana.
Technologies in the world of fashion
In an official statement, representatives of the Italian fashion brand stated that modern technologies have been an inspiration for them for a long time. The new DGFamily community draws on the values of family and human communities, united by a common passion. There are many indications that its launch will not remain indifferent to both the fashion world and the NFT space.
Cooperation with UNXD
The DGFamily community was created in cooperation with the UNXD market, based on the Polygon network, while DGFamily Boxes are minted at the network layer Ethereum. In addition, the entire project has been integrated with MoonPay, making it possible to make direct credit card payments for exclusive NFTs. For this purpose, a solution such as NFT Checkout was used.
Success of the "Genesis Collection"
The launch of the DGFamily community can, in a way, be considered a follow-up to the release of the first NFT collection of the famous fashion house called the "Genesis Collection" in August last year. The objects representing NFT were designed by Domenica Dolce and Stefano Gabbana, and were inspired by Venice. The goal was to integrate the real world with the metaphysical world.
The collection was a huge success with sales of $ 5,65 million for nine NFTs. They have also found the use of the metaverse space, enabling the presentation of Dolce & Gabbana collections on the web.