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In the world of investing and finance, decisions by large corporations often set the path for other players in the market. One such move could be the decision by e-commerce giant Amazon to consider including bitcoin as a reserve asset. The call for shareholders to consider holding a portion of their reserves in cryptocurrency could spell a revolution not only in the company’s finances, but also in how other corporations view digital assets. What exactly is behind this call, and why is Bitcoin becoming an increasingly attractive option for large companies?

Amazon and 5% in Bitcoin: Why It Makes Sense

Amazon shareholders, represented by the National Center for Public Policy Research, have proposed that the company’s board consider holding about 5% of Amazon’s assets in bitcoin. The reasoning behind the call is simple: in an era of high inflation and increasing currency depreciation, traditional stores of value (such as cash and cash equivalents) no longer provide sufficient protection for value.

El Salvador, which has adopted Bitcoin as a means of payment, and other countries and companies that have included cryptocurrencies in their reserves, show that these digital assets have the potential to protect capital from depreciating fiat currencies. According to the data, Amazon holds about $88 billion in cash in its reserves, but analysts say that amount may not provide enough protection against inflation. The inclusion of Bitcoin on its balance sheet is therefore a way to diversify assets and minimize inflation risk.

Bitcoin's Rising Value and Potential as a Reserve Asset

Experts point out that Bitcoin has gained 131% over the past year, while corporate bonds, one of the safer assets, have increased by only 126%. It is the high rate of return on Bitcoin investment that attracts the attention of companies like Amazon, which are looking for ways to ensure the stability of their assets in a changing economy.

While the decision to include Bitcoin in reserves may seem risky for many companies, the growing popularity of cryptocurrencies and their ability to provide a hedge against inflation make this decision increasingly logical. Bitcoin is not only gaining in value, but also in acceptance as an alternative to traditional means of payment and storage of value.

What does Amazon say about this?

The Bitcoin proposal is a significant part of a forward-looking strategy aimed at securing shareholder value in times of financial instability. Experts say Amazon, like other corporations, must respond to changing economic conditions, and including cryptocurrencies in its asset portfolio could be a step toward financial stability in the face of looming inflation.

MicroStrategy CEO Michael Saylor, who is one of Bitcoin’s biggest advocates, says every company with cash should invest some of its assets in cryptocurrencies, especially Bitcoin, which he says “will never stop growing in dollar terms.” This approach is gaining popularity, especially among technology companies that see Bitcoin’s potential for long-term appreciation.

Asset diversification – the key to the future

Including bitcoin in Amazon’s reserves would not be just a speculative investment, but a deliberate move towards balance sheet diversification. This would allow the company to reduce the risk associated with potential declines in the value of traditional assets such as cash. In turn, the dynamic development of the cryptocurrency market, which attracts not only investors but also financial institutions, is a strong argument for companies to start treating cryptocurrencies as part of their financial strategy.

Bitcoin (BTC) Technical Data

Summation

Amazon shareholders’ proposal to include Bitcoin in the company’s reserves is another step toward the adoption of cryptocurrencies by major players on the market. In the face of a changing economy, where inflation threatens financial stability, Bitcoin is becoming an interesting alternative to traditional assets. For investors, this means the ability to diversify their portfolios and invest in assets that can bring profits in the long term.

Will Amazon make this decision? Time will tell, but one thing is certain – cryptocurrencies, especially Bitcoin, are gaining increasing recognition among large companies that are looking for new ways to secure their finances.

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