An agency stationed in Singapore Aqilliz, conducting marketing activities based on blockchainie, announced the launch of the first advertising campaign related to the service digital-out-of-home (DOOH). The company became her client Foodpadna involved in the supply of food.
The entire project is to be carried out with the support of technology Moving walls, and is primarily focused on implementing a fully transparent and effective marketing campaign. It is estimated that the outdoor advertising sector may generate millions of dollars in losses, and this is due to, among others realtors and fake bots.
Aqilliz - Zilliqa
Aqilliz uses blockchain in its activities Zilliqa. The Foodpanda campaign will be based on smart contracts that will allow you to verify delivery of your ads.
In other words, the DOOH pilot project will allow companies to track whether their advertising spots have actually been displayed.
The entire service sector is so promising that it is projected to reach USD 2025 million in 32,1.
As the CEO of Moving Walls argues, outdoor needed a solution such as digital-out-of-home. This industry is exposed to numerous frauds and a general lack of transparency, which contribute to higher costs.
The Foodpanda campaign implemented by Aqilliz is therefore a unique opportunity to implement new technologies that can bring enormous benefits to the entire industry.
It should be emphasized that the out-of-home sector is much more demanding than even digital advertising, therefore, for its improvement, it requires increased effort and innovative solutions. One of such solutions may be blockchain technology, which will not only increase trust among market participants, but also make investments in outdoor activities more transparent.